Marin Skincare + JSM Case Study
Client Overview
Marin Skincare, based in Maine, creates healing skincare products for people with dry, damaged, or sensitive skin. Their flagship ingredient, Marine Glycoproteins, are sustainably upcycled from lobster processing—a powerful compound responsible for claw regeneration in lobsters, and now, barrier repair in human skin. Founded on science and compassion, Marin is a cult-favorite brand for those suffering from eczema, rosacea, and dermatitis.
The Challenge
Marin’s explosive growth—propelled by word of mouth and real results—meant that their original packaging approach couldn’t scale. As they refined their brand identity and expanded their product line (from their iconic Soothing Hydration Cream to Lip Treatments), they needed a packaging partner who could keep up with their timeline, uphold quality standards, and support their small, fast-moving team.
The Solution
Enter J.S. McCarthy Packaging + Print (JSM). Marin first partnered with JSM during a complete packaging redesign. According to Liz, who leads Marin’s brand and marketing efforts, the timing was ideal: “When I joined the team, we were ready for a refresh. That’s when we started working with J.S. McCarthy.”
JSM’s rapid lead times and responsiveness stood out immediately. “We’re a small, growing business, and we need partners who can adapt alongside us and help us meet short turnaround times when needed,” said Liz. “JSM is the fastest we’ve found. That’s been huge for us.”
Human-Level Partnership
What truly sets the relationship apart is JSM’s customer service, personified by account manager Shelby. “Shelby is like an extension of our team,” Liz shared. “She’s gone above and beyond. Whether it’s troubleshooting packaging scenarios or proactively finding ways to keep things moving smoothly. It’s hands-on, thoughtful, and so collaborative.”
On the rare occasions when challenges have come up, JSM immediately stepped in, took ownership, and resolved everything seamlessly. "As with any custom manufacturing, unique challenges can arise. What stood out was how the team responded quickly and collaboratively to find a solution."
Shared Growth & Innovation
As Marin continues to expand—hinting at future body, hair, and scalp care products—JSM is growing alongside them. Marin’s seasonal gift packaging and new product formats have opened doors for creative design collaborations.
“One thing we love is that JSM is right here in Maine,” said Liz. “It’s more than local—there’s a closeness to how we work together. They care about the brand like we do.”
The Results
- Faster turnaround times than any previous supplier
- Deeper collaboration, with packaging problem-solving happening in real-time
- Consistent print quality across growing SKUs
- Flexible order structuring, including dual product runs
- Genuine partnership from a vendor who treats Marin’s goals as their own
Looking Ahead
Marin has big dreams—and JSM will be there every step of the way. As Liz summed up: “This product sells itself. It works. And when you have a print partner like JSM helping bring that story to life physically, it’s magic.”
“One thing we love is that JSM is right here in Maine,” said Liz Soule. “It’s more than local— there’s a closeness to how we work together. They care about the brand like we do.”
Contact Us
Ready to bring your brand's packaging vision to life? At J.S. McCarthy Packaging + Print, we combine precision, speed, and partnership to help businesses scale beautifully—just like Marin Skincare. From concept to completion, our team is here to deliver folding cartons that perform as well as they look. Let’s create something exceptional together.
