Inspired Beauty Brands + JSM Case Study
Client Overview
Inspired Beauty Brands creates products that empower individuality and confidence for millions of consumers worldwide. Their portfolio includes well-known brands such as HASK®, Gray Away®, HnP®, and Fix Your Lid®, with products sold through major retailers like Walmart and CVS, as well as global beauty channels.
With a diverse and growing product lineup, IBB needed packaging that could keep pace—both creatively and operationally.
The Challenge
Inconsistent Quality, Color Variability & Time-Consuming Oversight
Before working with JSM, IBB faced ongoing packaging challenges that demanded constant attention from their internal team. Lead times fluctuated, colors varied from run to run, and quality issues required close supervision—taking time away from higher-value work.
Color consistency, in particular, was a major pain point. Variations across production runs created frustration internally and risked brand inconsistency on retail shelves.
The Solution
Proactive Partnership & Fast, Reliable Execution
From the start, JSM approached the relationship as a true partnership. Rather than simply executing orders, the JSM team focused on anticipating challenges, offering expert guidance, and helping IBB make informed decisions early in the process.
When IBB needed packaging support for the Fix Your Lid® product line, JSM quickly stepped in—helping design a folding carton that enhanced shelf presence while staying true to the brand. Within days, samples were produced, including a custom die-cut window that incorporated IBB’s skull logo—earning immediate approval from their design team.
This level of responsiveness made JSM IBB’s go-to supplier when timelines are tight and expectations are high.
The Results
Packaging That Works as Hard as the Brand
By partnering with JSM, Inspired Beauty Brands gained more than a printer—they gained a dependable extension of their team.
- Consistent color and quality across runs
- Faster timelines without sacrificing execution
- Packaging solutions that elevate branding
- Built-in sustainability support for retail reporting
Together, IBB and JSM are proving that packaging isn’t just a container—it’s a strategic brand asset.
Sustainability That Supports Retail Requirements
As major retailers increased sustainability reporting expectations, JSM introduced IBB to PrintReleaf™, enabling carbon-offset packaging production with measurable, reportable data.
This solution gave IBB tangible sustainability proof points they could confidently share with retail partners—and ultimately became part of their broader rebrand. Today, the PrintReleaf logo appears on IBB’s new packaging, reinforcing their environmental commitment at shelf level.
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Looking Ahead
Rebrands, New Launches & Scalable Growth
IBB is currently in the midst of a major HASK® rebrand, updating artwork, color standards, and messaging across multiple SKUs. JSM is supporting this effort through controlled drawdowns, color management, and reliable scheduling.
With new products already in development—from bar soaps to powder packaging—IBB continues to rely on JSM to deliver consistent quality, creative solutions, and fast turnarounds as their business evolves.
IBB found in JSM not just a printer, but a trusted partner-one that solves problems before they happen, moves fast when needed, and help them meet both creative and sustainability goals. Together, they’re proving that packaging can be more than a container-it can be a powerful part of the brand story.
Contact Us
Ready to bring your brand’s packaging vision to life? At J.S. McCarthy Packaging + Print, we combine precision, speed, and partnership to help businesses scale beautifully-just like Inspired Beauty Brands. From concept to completion, our team is here to deliver folding cartons that perform as well as they look. Let’s create something exceptional together-contact us today.
